Niall Horan has gone into business with Ireland’s leading athleisure brand, Gym+Coffee!

The 27-year-old Irish singer invested in the company, becoming a shareholder and advisor, with an aim to support the business and help raise the profile of the brand internationally.

Click inside to learn more about Niall’s involvement, and to see more images…

“I’ve been a fan of Gym+Coffee for some time both as a brand and a business. I love the idea of the community they created around the brand and their goals to Make Life Richer,” Niall shared in a statement. “The first time I bought some Gym+Coffee gear I was struck by the high quality of the clothing and I was delighted to see they were an Irish brand with a serious team behind their operation. As I looked into it more I started to understand their ambition and I’m delighted now to become part of the team that will hopefully bring the brand to a wider audience.”

Gym+Coffee CEO Niall Horgan added, “We are so excited for Niall to officially come on board and support a business like ours. Over the last 10 years Niall has represented Ireland with optimism, inclusivity, energy and positivity on a global stage and has become a household name across the world. He is what we aspire to become as a business. We hope that with his guidance and direction Gym+Coffee can emulate some of the success he’s had and proudly represent Ireland internationally.”

“I first learned of Gym+Coffee about 18 months ago from some friends who had been talking about the brand for a while. I love the quality but it’s more than that… it’s the philosophy of encouraging their community to socialize around exercise, to get outside and be healthy and to Make Life Richer, that’s what also really interests me,” Niall Horan added.

“I visited the first UK store in Westfield last year and hooked up with some of the founders. I was struck at how a young brand from Ireland was starting to make an impact on the international market. I realized there were some good synergies between us and the relationship took off from there, ending with me investing into the company and becoming part of the team,” he continued.

Niall‘s longtime friend, British wildlife + entertainment photographer Conor McDonnell, joined a streamlined team to capture the launch of this partnership at Gym+Coffee’s Westfield London Clubhouse this year. Conor is a WWF Ambassador, Nikon Europe Ambassador and was named in Forbes’ 2016 30 Under 30 list. Click through the gallery to see the photos…

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