Never lose your keys again! Apple unveils long-awaited AirTags to help users find missing items by tracking the small device through the ‘Find My’ app

  • Apple gave the world a first look at its long-awaited AirTags
  • The firm announced the device during its ‘Spring Loaded’ event
  • AirTags is a small, circular device that attaches to items like keys or a wallet
  • Users pair AirTags with the ‘Find My’ app and can track the item if it is lost
  • A single device costs $29 or users can purchase a four-pack for $99 

Apple has officially unveiled its long-awaited AirTags – a Tile-like devices that tracks missing items through the ‘Find My’ app.

Similar to the already popular Tile, AirTags can be attached to keys, a wallet or other products and provides notifications when you become separated from the item.

It is a small, circular device with an Apple logo at the center, and is equipped with Bluetooth connectivity to pair with an iPhone or iPad.

Using the ‘Find My’ app, the system provides step-by-step directions to locate the tag and the missing product.

However, Apple emphasized the new device is not for tracking people and has added privacy features to ensure the new AirTags are not used for anything but to find inanimate objects.

Apple has officially unveiled its long-awaited AirTags – a Tile-like devices that tracks missing items through the ‘Find My’ app

AirTags were unveiled during Apples ‘Spring Loaded’ event, which is held each year in April.

However, this year’s event was presented virtually, due to the lingering coronavirus pandemic. 

Rumors of Apple’s AirTags first surfaced in September 2019, when MacRumors released screenshots it found of a new ‘Items’ tab in the ‘Find My’ app.

But the time has come and AirTags are officially a thing. 

It is a small, circular device with an Apple logo at the center, and is equipped with Bluetooth connectivity to pair with an iPhone or iPad. Using the ‘Find My’ app, the system provides step-by-step directions to locate the tag and the missing product.

The tag itself is a small, IP67 water and dust resistant disc that can be personalized with a custom message or an emoji, on its laser-etched stainless steel body


Users can also assign AirTag to an item and name it with a default like ‘Keys’ or ‘Jacket,’ or provide a custom name of their choosing. Once AirTag is set up, it will appear in the new Items tab in the Find My app, where users can view the item’s current or last known location on a map

Each device costs $29, but also come in a four-pack for $99, and pre-orders start Friday, with AirTags being available April 30. 

Kaiann Drance, Apple’s vice president of worldwide iPhone product marketing in a statement: ‘We’re excited to bring this incredible new capability to iPhone users with the introduction of AirTag… to help them keep track of and find the important items in their lives.’

‘With its design, unparalleled finding experience, and built-in privacy and security features, AirTag will provide customers with another way to leverage the power of the Apple ecosystem and enhance the versatility of iPhone.’

The tag itself is a small, IP67 water and dust resistant disc that can be personalized with a custom message or an emoji, on its laser-etched stainless steel body.


Once AirTag is set up, it will appear in the new Items tab in the Find My app, where users can view the item’s current or last known location on a map. If a user misplaces their item and it is within Bluetooth range, they can use the Find My app to play a sound from the AirTag to help locate it

Similar to the already popular Tile, AirTags can be attached to keys, a wallet or other products and provides notifications when you become separated from the item

There is a built-in speaker that plays sounds to help locate AirTag, while a removable cover makes it easy for users to replace the battery. 

Users can also assign AirTag to an item and name it with a default like ‘Keys’ or ‘Jacket,’ or provide a custom name of their choosing. 

Once AirTag is set up, it will appear in the new Items tab in the Find My app, where users can view the item’s current or last known location on a map. 

If a user misplaces their item and it is within Bluetooth range, they can use the Find My app to play a sound from the AirTag to help locate it. 

Users can also ask Siri to find their item, and AirTag will play a sound if it is nearby. 

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