Are YOU bold enough to try the most daring dress of the summer? Alexa Chung leads fashionistas posing in a £276 cut-out frock inspired by Liz Hurley’s Versace gown (but you’ll have to go without underwear!)

  • Fashionistas including Alexa Chung have been flocking to French brand Marcia
  • Signature style is racy cut-outs running down the sides of dresses and skirts 
  • Some influencers have gone commando, while others showed off underwear
  • Celebrity stylist Rochelle White said the trend was  ‘eye catching but stylish’

It’s one of the raciest trends of the year, but the cut-out dare-to-bear dress is firmly in the fashion spotlight this spring.

Instagram influencers and celebrities including Alexa Chung and actress Jeanne Damas have been snapped wearing the French brand Marcia’s TchikiBoum dress in recent months, which buttons up down the side leaving sexy cut-outs running the full length. 

The garment, which costs £276, comes in several different styles and colours, including a black cocktail dress with snakeskin detailing and a fuscia pink version with crystal buttons. 

But how do the models and influencers pull off the style and make it appear fashionable? Celebrity stylist Rochelle White has told FEMAIL how everyday women can embrace the look ‘without appearing trashy’. 

It’s one of the raciest trends of the year, but the cut-out dare-to-bear dress is firmly in the fashion spotlight this spring 

Among those who have dared to wear the racy style include French fashionista Camille Charriere, who paired a skirt from the brand with a skimpy nude top and pair of white boots


Instagram influencers and celebrities including Alexa Chung (left) have been snapping up French brand Marcia’s TchikiBoum dress in recent months (right, Laurianne Me)

The style may remind many of the Elizabeth Hurley’s iconic cut-out Versace evening gown, which the star wore to the 1994 premiere of Four Weddings and a Funeral.

Similarly to the TchikiBoum style, the gown featured large slashes across the bodice and up the leg, leaving little to the imagination. 

Among those who have dared to wear the racy style include French fashionista Camille Charriere, who paired a skirt from the brand with a skimpy nude top and pair of white boots.

Model Elodie Russell wowed her 100k followers as she posed in the gown, while influencer Emna Sellimi also snapped up the dress.

The style may remind many of the Elizabeth Hurley’s iconic cut-out Versace evening gown, which the star wore to the 1994 premiere of Four Weddings and a Funeral


Similarly to Liz Hurley’s style, the TchikiBoum dress, features cut-out detailing up the sides of the dress and comes in a selection of colours 

Stylist Rochelle suggested women may be wanting to feel a little sexier as the UK eases its way out of lockdown after the Covid-19 pandemic. 

She said: ‘It’s time to ditch the loungewear and comfies with lockdown easing.  

‘The daring look is not only eye catching but stylish. The dress and similar styles are proving to be a cult fashion favourite.’

She continued: ‘The open sides are for those who could be daring to go commando or stand out.’


Celebrity stylist Rochelle suggested women may be wanting to feel a little sexier as the UK eases its way out of lockdown after the Covid-19 pandemic

Many of those modelling the dress online appear to have ditched their underwear to bare their skin in the gown 

Meanwhile Rochelle said despite the daring style, it could still be a favourite for women looking for ‘comfort’.

She explained: ‘Some of the styles come in jersey material, which makes them easy to wear and while providing comfort.’ 

Emma Reynaud, the stylist turned designer behind Marcia, said women want to dress up again’ after months of lockdown.


Emma Reynaud, the stylist turned designer behind Marcia, said women want to dress up again’ after months of lockdown (left and right, the black style)

She told The Times: ‘Women want to feel sexy again, but still natural and not over-the-top or vulgar, so I wanted to come up with a new ‘décolletage’ that wasn’t about the male gaze.’ 

Calling the style ‘very French’, she added: ‘While I find it incredibly liberating to go nude under this dress, you can of course wear underwear with it too.

‘The point is that women should feel empowered by that decision.’

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