CONOR MCGREGOR showed up to first bout on The Ultimate Fighter in a Lamborghini… but he got off to the worst start possible.
McGregor is coaching on the reality show where MMA hopefuls live, train and face each other to win a UFC contract.
And he is going up against Michael Chandler, with the pair then in line to fight at the end of the year.
McGregor has a team full of prospects in the bantamweight and lightweight divisions, with Chandler coaching the veterans.
And in the season opener, Nate Jennerman of Team McGregor faced ex-UFC star Roosevelt Roberts of Team Chandler.
The Notorious rocked up to the UFC's Apex Center in style for the bout, pulling up in a Lamborghini Aventador, priced at around $250,000.
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But it ended in disaster for McGregor after Jennerman was brutally knocked out in just TEN seconds.
The former two-weight champion was captured looking on in devastation as he went 1-0 down in the series.
But McGregor was there to comfort Jennerman in the dressing room after the crushing loss.
He said: "Still all here with you, Nate. Still all here with you, yeah. We'll get back to the gym.
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"Don't worry about that, we'll get back to the gym. We get better now."
Part-time UPS driver Jennerman, who left behind his wife and two young children, was left heartbroken following his loss.
He said: "I feel like I left my kids behind for nothing right now. I feel like I didn't even get to fight.
"I just got clipped right off the rip and I didn't even get show myself out here."
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