The unlikely hit dress of the season is from ASDA! Shiny £16 frock takes over Instagram as fashionistas go wild for the fuchsia off-the-shoulder number

  • The pink satin frock is so popular that it even has its own Instagram account 
  • Women of all sizes are obsessed with dress that’s perfect for Christmas
  • Launched as part of George’s festive collection it quickly took off as fan favourite

It’s not often that the hit dress of party season comes from the supermarket. 

But George at Asda has pulled off an unlikely fashion hit with a bright fuchsia satin dress for only £16 that’s taking over Instagram.  

Instagram influencers have fallen in love with its sheen, and have been sharing their personal style choices to complement the puffed sleeves and square neck. 

The dress was launched as part of George’s festive collection and has been so popular it even has an instagram account dedicated to it. 

The show-stopping smock became so popular it gained it’s own instagram account dedicated to showing off people in it. Pictured on non binary activist, Aaliyah Ramsey, from London

 The perfect Christmas dress? Aimée Rose, an influencer from London stepped out in the showstopper ready for 2021’s festivities

Racking up over 1,200 likes in less than day it proved to be an instant hit when it was shared on the brand’s own social media. Pictured on Chloe, an influencer from London

The account, aptly named The George Pink Dress, joked in their bio that it’s: ‘Slaying so hard that I deserve my own account’.

George at ASDA’s own Instagram account posted the coveted dress to its 698,000 followers featuring the influencer influencer Tara Maynard and it got an overwhelming response from women lusting after it.

Racking up over 1,200 likes in less than day it proved to be an instant hit.

One commenter wrote, ‘So in love with this dress.’

Sadie Bass, an influencer from London popped up to share her take on the brightly coloured dress by styling it with chunky heels and sheer black tights 


Abi Nunn (left), an influencer from London thought the shiny dress was a perfect accompaniment for any Christmas party . The smock ranges in sizes six to 24. Pictured on Tyreece, a non-binary model from London (right) 

The hit dress quickly took off on Instagram after George at ASDA shared Tara Maynard, an influencer from London, wearing it on Instagram

The silver version of the G21 Pink Short Puff Sleeve dress is still available online and both are available in stores

While another wrote simply, ‘THIS DRESS IS EVERYTHING.’

A third person agreed saying, ‘This is the dreamiest dress!! I need!’

Talking about the promotion of the infamous dress, Aaliyah Ramsey, a non binary activist who modelled in advertisements Asda commissioned wrote on Instagram: ‘wow. I’m on a billboard. for @georgeatasda celebrating LGBTQIA this is so important. Representation is so important. Never ever stop being yourself because if you shout loud enough, you’ll be heard. I’m so proud of everyone involved. I’m so happy I’m involved.’

The budget friendly item called ‘G21 Pink Short Puff Sleeve’ is available in sizes six to 24, and has quickly sold out online but is still available in store.

But fear not, for anyone who is still after the brightly coloured smock, the silver version is just as show-stopping and is still available on their site. 

Commenters could not get enough of the dress when George by ASDA posted it on their instagram account

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