MOST women have an idea of what they'd wear on their wedding day, whether they're planning it or not.

And it seems ladies are like traditional when it comes to their bridal gown – but with a twist.

Is this your dream gown?

This dress has been dubbed the most popular wedding gown of all time, thanks to the 2.5 million pins it's racked up on social media site Pinterest.

Surprising the gown it's a celeb favourite or from a super designer label either.

It's by Australian label Grace Loves Lace… sorry if you like it though because it's sold out.

It's super popular on Pinterest

Cosmopolitan totted up the amount of times the dress has been pinned, meaning it's been added to people's online mood boards the staggering amount of times.

The gown is called the Hollie Dress and it comes in classic white.

It has spaghetti straps and a V-neck front which is covered in delicate lace.


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The bodice gives way to a floaty skirt made from layers of lace, with a saucy split right up the thigh.

The back is completely open too, with just the delicate straps holding it in place.

Women have gushed about it online, calling it the perfect option for a relaxed beach wedding.

Are you convinced?

If so and you're devastated that it's sold out, allow us to introduce the Hollie 2.0.

It's very similar to the original but with a few cheeky additions.

The new gown comes in white or ivory and it has silk chiffon sheaths which are attached at the shoulder, giving it a bit more drama.

The split is also centre front, but it has the same beautiful lace cascading over it.

If you fancy the frock for your special day it'll set you back £1,280 ($2,200 Aus).

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