Triple M has increased its average audience by almost 50 per cent in the past year, according to the latest Melbourne radio ratings results.

The footy-mad station has recorded an average audience of 38,000 in survey six of 2022 (which charts results from July to September, the business end of the AFL fixture). It’s an increase of 9000 from the previous survey and a big jump from the 26,000 recorded in survey six of 2021.

These listeners represent a 7.3 per cent share of the overall radio audience, compared to 4.7 per cent this time last year – when Melburnians were still in lockdown and footy finals were being played interstate.

James Brayshaw and Billy Brownless host The Rush Hour on Triple M.Credit:Triple M

When compared to the previous year, the station significantly increased its audience almost all timeslots, with the big winners being Marty Sheargold’s breakfast show and James Brayshaw and Billy Brownless’ Rush Hour which runs from 3-5pm (its first year in this timeslot). The average audience of the former has increased by 50 per cent, and – though it’s difficult to measure exactly as the show straddles measurement timeslots – the latter has attracted significantly more listeners too.

That’s quite an achievement considering the slot was previously filled by station stalwart Mick Molloy. He and Jane Kennedy hosted the drive show for three-and-a-half years before she resigned in early 2021. After continuing the show on his own, Molloy then stepped away from the station – his “spiritual home” of 11 years – in November 2021.

Elsewhere, Russell Howcroft and Ross Stevenson also enjoyed a bump for their breakfast show on 3AW – a few months after the former re-signed a deal to continue for another four years. The show is the most popular offering in the timeslot by far, increasing its audience share from 17.6 per cent to 19.3 per cent since the last ratings survey.

With a total audience share of 13.4 per cent, 3AW remains the most popular station overall – however that figure is a small decrease from the last survey this year, and a larger decrease from the same period in 2021 (in survey six of 2021, the station had 18.2 per cent of the audience share).

After much discussion of a slump over the past year, ABC Melbourne remained relatively steady, increasing its overall share by just 0.3 per cent. However, there were more significant increases in the morning and afternoon slots. Notably, Virginia Trioli’s Morning show reported an audience share of 9.1 per cent (up from 7.7 percent).

Triple J, however, continued its ongoing decline. The youth broadcaster reported 3.3 per cent of the overall audience share (down from 3.7 per cent in the last survey). Its share marginally declined in almost all timeslots, and listener numbers remained static in its target market of 18-24 year-olds.

Nine, which owns 3AW, is the publisher of this masthead.

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